Three Recent Studio Name Changes
Mad Doc Software becomes Rockstar New England
Just as when Irrational was re-dubbed 2K Boston, which I decried earlier, another Boston-area developer has been subsumed into a larger conglomerate. There was nothing particularly remarkable about “Mad Doc” (in my experience, people often misheard it and called them Mad Dog), but at least it carried a personal touch, being a reference to the studio’s founder.
Cranky Pants becomes Sandblast
Do people associate fun games with being blasted with sand? I am skeptical. “Cranky Pants” was up there with the goofiest of them (maybe surpassed only by Deep Fried Entertainment), but at least it was unique and memorable. Perhaps it was also reference to the studio’s founder? And “Sandblast” represents what happened to those early hopes and dreams? Nah... too convenient.
Z-Axis becomes Underground Development
Z-Axis brings to mind the third dimension, maybe, but not much else. The name was changed to the equally nondescript Underground Development, a portent of things to come as Activision subsequently buried them.
Notes in Brief | June 28, 2008
Reader Comments (2)
If I remember correctly, Splash Damage made the MP component to ET, and Mad Doc was supposed to do SP, but they couldn't get it together. Activision, rather than canning the whole project, published Splash Damage's portion for free.