I return to my fondness for Insert Credit, which is (was?) one of the world’s first truly honest blogs about video games– honest as in aiming only to represent the authors’ thoughts, with no advertising, no comments, no attempts to enhance credibility with appearances. The site ran a feature posted on August 21, 2003 about how to improve, or at least move forward, the dismal pseudoscience we in the industry call “game journalism”. It seems worth rereading in light of recent controversies. Writers on games that you may have heard of, if you bother to pay attention to the bylines at all, such as Brandon Sheffield, Eric-Jon Rössel Waugh, Chris Kohler, and Tycho Brahe (Jerry Holkins of Penny Arcade) weigh in with personal thoughts on the matter. It’s too bad we don’t see enough of this energy shine through in the work they do for their day jobs. It probably doesn’t sell well.